Communications & Media relations
MVPR offers clients integrated results-driven communications strategies ensuring that brand messaging is communicated consciously. With a proven network of leading media relationships, MVPR works to support clients in achieving brand features and product placement coverage in key publications across the globe. Such efforts are customizable to each client and their current needs, with an emphasis on everything from sales-driving KPIs to larger brand awareness campaigns. MVPR offers full-time showroom support, maintaining media relations through regular appointments, and handling sample management for editorial pulls.
Event Projects
MVPR executes all aspects of client events from concept ideation, production, creative direction, project management, partnerships & sponsors, guest management and on-site experience. MVPR regulates the relevant cultural event calendar in order to advise clients well-timed events across international fashion weeks and/or related to specific brand moments. MVPR’s robust staff oversees event preparations and complete on-site management for events are not limited to press days, fashion shows, showroom presentations, pop-ups, dinners / cocktail parties and more. The team moreover secures significant social media and editorial results surrounding the event at hand.
Talent Relations & Celebrity Dressing
As specialists in the field of VIP relations, MVPR has cultivated a vast network of leading VIP stylists, publicists, agents, personal assistants and costume designers ensuring their brand’s are consistently visible on world’s most highly regarded celebrity talents. MVPR devises client specific talent strategies and manages a concise cultural events calendar to ensure brand presence on the relevant celebrity figures in a streamlined and strategic manner. Identifying dressing opportunities and gifting products for: awards ceremonies, red carpet appearances, press junkets, and street style. MVPR’s celebrity successes are affirmed through the 360 degree press approach, ensuring quantitative media results from celebrity placement.
Influencer Strategy
With an innate understanding of branding & communications, MVPR develops comprehensive Influencer & Tastemaker strategies, focusing on the key pillars of: brand awareness, brand positioning, brand narrative and ROI. With a global network of digital creators, MVPR leverages organic product placement results through consistently strong relationships and thoughtful gifting activations. Alongside organic strategy, MVPR will ideate and initiate cohesive paid Influencer campaigns and partnerships, managing: campaign creation, talent identification, creative direction, negotiations and contracts, advising clients on all aspects of their campaign in order to achieve success.
Partnerships & Collaborations
MVPR handles client partnership and collaboration conversations from inception to final ROI analysis. The team is able to handle initial partner ideation and outreach, contractual agreements, co-branded design and production discussions, marketing asset management, and all press coverage surrounding the label’s new venture. Collaborations are not limited to co-branded capsule collections, executive retail partnership agreements, talent content creation and much more. MVPR also oversees editorial and social media affiliate connections to maximize editorial market inclusions and influencer posting.
